Skint Records, home of Fatboy Slim and The Lo-Fidelity Allstars, are to sponsor beleaguered third division Brighton and Hove Albion football club, the first time a record label has sponsored a football league team.
Starting next season, Skint will be hoping to boost the fortunes of the team, who spent much of the 1970s and 80s in the top two divisions, but have spent the past two years fighting to stay in the current third division without even a home to call their own.
After the sale of their Goldstone ground in 1997, their home since 1902, The Seagulls found themselves homeless and playing instead at Gillingham FC’s ground in Kent.
This season, they start the season temporarily playing back in Brighton at the Withdean athletics stadium and are waiting to hear whether their bid for a ’30million stadium at Falmer in Brighton will be successful.
With Des Lynam as one of the club’s keenest supporters, the campaign waged by the fans in the face of adversity has given the club an almost cult image – one of the main reasons longtime Brighton supporters Skint thought sponsoring them would be an ideal match.
Skint boss Damian Harris continued: “Obviously we’re very pleased to be getting involved with the Albion. We are looking forward to turning the idea of a conventional sponsorship deal on its head. Not to mention the fact that Skint’s 5-a-side team is going to have the smartest kit in the music industry!”
Dick Knight, The Seagulls’ chairman comments: “I’m delighted that two local companies with such great energy and enthusiasm are coming together. Mostly though it will be a lot of fun!”