FATBOY SLIM has pushed the boat out again, bringing in a legendary promo director for his new video.
Norman Cook is known for landmark clips; with ‘Praise You’ being voted Best Video of all time by MTV viewers and Spike Jonze’s clip for ‘Weapon Of Choice’, featuring Christopher Walken, picking up a Grammy.
For new single ‘Slash Dot Dash’, Cook has drafted in Tim Pope, famed for his work with The Cure, Talk Talk and [a][/a]. It will be the legendary director’s first music video in almost a decade.
Pope said: “Norman said, ‘Just make the video and I’ll see it at the end’. That’s very refreshing, although a little scary because it means he trusts you!’ He even gave me the freedom to edit the song itself.
“‘Slash Dot Dash’ is just so unapologetic, and I love its anarchy. My mission was to make the video equally as unapologetic, for which I must apologise. To make it feel as if the visuals were conceived at the same moment in time as the track. Fatboy’s videos, by reputation, are mostly groundbreaking, and you feel like you are entering quite a dynasty. I guess it’s the competitive streak in me that made me want to do something good, if not better than that heritage! We will have to wait and see.”
‘Slash Dot Dash’ is released on September 13.