Feist: ‘I was naïve about ‘1234’ iPod Nano advert’

Grammy Award nominated singer says she was scared by clip

Canadian songstress Feist, who was nominated for four Grammy Awards, has revealed just how naïve she was about the impact lending her track ‘1234’ to the iPod Nano ad would have on her career.

However the singer says the experience did her nothing but favours.

Feist told BBC News: “I felt a definite shift (after the advert came out), it seemed to peak a lot of curiosity which luckily led back to an album and video I believe in. It just shows you the power of that kind of thing, as opposed to some preconceived marketing ploy.”


She added: “I was a little naïve as to the impact it would have because I really didn’t have any idea it would be like that. But it did me nothing but favours because I’ve continued doing what I do, but with so many new open ears from so many more people than there were before.”

Feist also admitted there was an element of fear about having her music on the advert.

These feelings were shortlived however, as she explained: “Once it came out and the response happened that’s when a little bit of apprehension kicked in.

“I thought, in a way it’s my worst nightmare to have people at the concert twiddling their thumbs waiting for the one song they recognise. But any of those fears were quickly assuaged when I realised that would only happen if I stopped dead in my tracks and didn’t do another things in my life.”

The Shockwaves NME Awards 2008 are coming soon – and it’s time to have your say. Vote now by heading to NME.COM/awardsvote and you could win VIP tickets to the ceremony, which takes place in London on February 28.