Fans have been responding to Brockhampton’s latest album – and the reaction so far has been overwhelmingly positive.
‘Ginger’ features a collaboration with Slowthai on the track ‘Heaven Belongs to You’. The record also includes the previously released singles ‘I Been Born Again’, ‘If You Pray Right’, ‘Boy Bye’ and ‘No Halo’.
You can read some of the first reactions from fans below:
JK new brockhampton album came out today is good again ?
— moni 蔓妮 (@mnqhng) August 23, 2019
— REW (@_adbarzo_) August 23, 2019
Brockhampton album is awesome. I have to check out Saadiq’s new project.
— Ryan Falcone (@RYANFALCONE) August 23, 2019
thank you for GINGER @brckhmptn
— ryan (@BrownCostanza) August 23, 2019
I didn't know I needed slowthai on a BROCKHAMPTON song but here I am
— vince (@v_c_17) August 23, 2019
Listening to the new Brockhampton record – this is absolute fire
— Maeve Chemical Roberta (@iamasomething) August 23, 2019
Brockhampton’s new album, *chefs kiss*
— Taylor (@tayylorn26) August 23, 2019
for the first time in 2 years I can finally say again that the new brockhampton is Fire
— XV ? (@yaboipv) August 23, 2019
Brockhampton has made 5 albums.
Each album is consistently great, without ever retreading on what they have already done. Learning from mistakes and shortcomings of prior albums. This band is incredible.
5 Incredible Album Streak. #GINGER
— Colby (@TheOnlySpitz) August 23, 2019
Speaking to NME for their recent Big Read interview, Brockhampton’s Kevin Abstract said that the collective had attempted to make “a summer record” with ‘Ginger’ but found themselves being affected by the current state of Donald Trump’s America.
“[With ‘Ginger’] we were trying to make a summer album, but midway through we were like, ‘Damn, all these songs have hooks and are catchy, but they still feel kind of sad,'” said Abstract.
“The songs feel dark, but that’s because we chase what we feel in our hearts, not what’s on the radio.”
In a four star review of the album, NME said of ‘Ginger’: “Across ‘Ginger’, Brockhampton push themselves forward gently in musical terms. ‘Boy Bye’ is a carnival-like thing with a spellbinding lead line and freewheeling verses from every member swirling around, and this spirit is continued on the album’s highlight, its title track.
“‘Ginger’ is the sound of the lyrical weight of ‘Iridescence’ being forcibly lifted off the band, with auto-tuned melodies floating around a catchy, snappy beat. It’s utter bliss.”