Jamie Campbell-Bower stars alongside the singer in dark new promo
Florence And The Machine have posted their new video for ‘Never Let Me Go’, which stars The Twilight Saga actor Jamie Campbell-Bower.
The promo, which has been directed by former Queen Of Noize Tabitha Denholm, sees Welch in a desolate ice rink, skating alongside Campbell-Bower. As the video progresses, Welch is constantly seen with a tar-like substance covering her and pouring from her mouth before she appears to melt away to nothing.
Florence And The Machine announced earlier this week that they will release a new live album next month, which was recorded at the band’s MTV Unplugged performance late last year.
The performance took place on December 16 in New York City and featured Welch, three members of her band and a 10-piece gospel choir playing an 11-song set. Kanye West and rapper Q-Tip were among those in the show’s audience.
The set also included two covers, one of Otis Redding‘s ‘Try A Little Tenderness’ and secondly ‘Jackson’, the Jerry Leiber and Billy Edd Wheeler song made famous by Johnny Cash and June Carter. On this particular track, Welch was joined by Queens Of The Stone Age mainman Josh Homme for a duet. ‘MTV Unplugged’ will be released on CD and digital download on April 9.
You can watch an interview with Florence And The Machine from last week’s NME Awards by scrolling down to the bottom of the page and clicking.