Apple reportedly targeting exclusive streaming deals with Florence and The Machine, Taylor Swift

Streaming service is expected to be launched following Apple's $3bn acquisition of Beats in 2014

Apple and Beats will reportedly target exclusives from Taylor Swift and Florence And The Machine when they launch their streaming service this summer.

Bloomberg reports that the tech giants will aim to secure the exclusive streaming rights to new Florence and The Machine album ‘How Big, How Blue, How Beautiful’, due for release in June, as well as the back catalogue of Swift, who famously withdrew all her music from Spotify in 2014.

Beats were acquired by Apple in a $3bn deal last year, with the two companies now developing a product to rival music-streaming giant Spotify as well as Jay Z’s newer Tidal.

According to recent reports, Apple are working with Nine Inch Nails frontman Trent Reznor on the service. Reznor was previously Chief Creative Officer of Beats Music before the Apple deal. Reznor had previously hinted that he was working on a secret music-streaming project with Apple.

Bloomberg back recent reports that the service will be subscription only and that there will be no free tier. It has also been noted that the Beats Music name may be dropped. The service is expected to be launched later in 2015.

Speaking back in November, Reznor said: “I think that paying for music is a relic of an era gone by. And I’m saying that as somebody who hopes you pay for music. I’ve spent my life trying to make this thing that now everyone thinks should be free.”