Song will feature on forthcoming third Florence + The Machine album
Florence And The Machine have teased new song ‘What Kind Of Man’ ahead of its first play this evening (February 12).
The song will be premiered on Zane Lowe’s BBC Radio 1 show from 7pm but a short preview of the official video was revealed earlier this afternoon.
In the clip Florence Welch is seen in the back of car, saying: “I feel like I’m bumping into the walls and moving in circles and there’s this big storm that’s all around us and we’re in the middle of it so it’s calm but I can feel it, like it’s everywhere. Things are OK now but I never know when it’s going to change.”
The final scene of the short clip has her being carried away in the arms of a man. Watch the clip below, now.
What Kind of Man – directed by Vincent Haycock, choreographed by Ryan Heffington. Full video premieres today.
— florence welch (@flo_tweet) February 12, 2015
Earlier this week new Florence And The Machine music was revealed in the ‘How Big, How Blue, How Beautiful’ video. Directed by Tabitha Denholm and Vincent Haycock, the video shows Florence dancing with another version of herself in an abandoned auditorium.
On Monday it was reported that the forthcoming third album from Florence + The Machine, the first since the singer’s debut ‘Lungs’ in 2009 and its follow-up ‘Ceremonials’ in 2011, was played in full to friends and family at a private party in London.
Florence Welch hosted the listening party, playing the record in its entirety at Les Trois Garcons restaurant in Shoreditch, airing brand new songs ‘Ship To Wreck’, ‘Caught’, ‘Delilah’ and ‘What Kind Of Man’ for the first time. The audience included The xx, Jessie Ware, Fred Macpherson of Spector and the model Daisy Lowe.