Judges on the business magazine’s panel selecting the list included 21 Savage, Chainsmokers, songwriter Mickey Shiloh and Miley Cyrus’ manager Adriana Arce.
21 Savage said of Lil Nas X’s inclusion: “He’s got a lot of potential. He broke all types of records with one song – his first song.”
Praising Normani, Shiloh said: ” While most pop stars are just puppets, Normani has immense business savvy and her own creative mind.”
Chainsmokers said of Maluma: “He’s a force to be reckoned with. His creativity and showmanship has been unmatched this year.”
Normani’s manager Brandon Silverstein also made the list, as did Lil Nas X’s manager Zachary Kardisch.
Other behind-the-scenes names to feature include booking agents Sarah Tehrani and Joseph Harris, plus Apple executive Glenne Christiaansen and Warner’s Gabz Landman.
Country musicians Carly Pearce and Luke Combs also feature.