And they've no regrets
Franz Ferdinand have knocked back the opportunity to take part in a £30 million advertising campaign in the States – for fear of harming their credibility.
Shortly after Jack White’s Coca-Cola advert was shown to the world, it’s been revealed that that the Scottish rockers were asked to endorse an unnamed product in what would have been a massive deal.
But even though it’s estimated that the campaign could have quadrupled sales of Franz’s last album ‘You Could Have It So Much Better’, frontman Alex Kapranos told Scotland On Sunday the group have no regrets.
He said: “They wanted to do this huge thing that was going to have $50m spent on it. It would have meant we sold four times as many copies of the album, just from the extra exposure it would have got. But the advert meant we had to completely surrender all of our identity and integrity to this product that was being advertised.
“It wasn’t Coca-Cola or anything like that. It was just a thing that needed some music associated with it. We just had to say no because of the gut reaction. It wasn’t because we didn’t want to sell more records. It was just because it didn’t feel right.
“We’d have been completely surrendering if we had done that. We’d be lost. You can just tell with stuff like that – you can tell when you’re doing something bad. We probably hacked off quite a few people by not doing it. But as ourselves we felt a lot better about it.”