Givenchy names aespa as new brand ambassadors

The fashion house's creative director said he was “mesmerized by the members’ individual energy”

Rookie K-pop group aespa have been named the new global ambassadors of French luxury house Givenchy.

The quartet revealed the appointment yesterday (February 10) via their social media pages, sharing a black and white photograph of the group wearing all Givenchy pieces.

Check it out below.

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“When I first saw aespa, I was overwhelmed by the energy each member had,” said Givenchy’s creative director Matthew M. Williams, in a statement released by aespa’s label SM Entertainment

“As a group, I felt that the firm personality and style of each member of Karina, Giselle, Winter, and Ningning naturally connected with Givenchy’s sensitivity. The fashion of aespa means their own color,” he added.

This is the first time that Givenchy has selected Korean artists to represent the brand. It’s also a first for a K-pop group to be selected as brand ambassadors collectively. aespa have also expressed their delight in this partnership with the fashion industry giant.

The four-piece girl group officially debuted on November 17, 2020, with their first-ever single ‘Black Mamba’ on the same day. Earlier this month, aespa unveiled their sophomore release, ‘Forever’, a remake of South Korean singer-songwriter Yoo Young-in’s 2000 song of the same name.

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