Drinks manufacturer Dr Pepper have announced they will give a free can of the soft drink to every American – except former guitarists Slash and Buckethead – if Guns N’ Roses release ‘Chinese Democracy’ this year.
The album has been in the pipeline since 1993, when the group released their covers album ‘The Spaghetti Incident?’, but its release date has continually been pushed back.
Dr Pepper‘s Marketing Director Jaxie Alt said: “It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love. So we completely understand and empathise with Axl‘s quest for perfection – for something more than the average album.
“We know once it’s released, people will refer to it as ‘Dr Pepper for the ears’ because it will be such a refreshing blend of rich, bold sounds – an instant classic.”
An estimated $13m in recording expenses have been built up in the making of ‘Chinese Democracy’.
To join the campaign, visit Chinesedemocracy.blogspot.com.