No Doubt singer will shoot the promo for her new single 'Make Me Like You' during ad break
Gwen Stefani is set to make history by creating the first music video ever made on live TV during The Grammys.
Stefani will attempt to produce and perform in the first ever live broadcast on TV of a music video, providing a visual interpretation of her new single ‘Make Me Like You’.
The video will be shot during a 4-minute commercial break in the ceremony broadcast and the finished product will then be posted to Vevo as the official video to the song.
Partnering with Target, the live music video will include multiple sets, costume changes and special appearances.
Taking to Instagram to confirm the news, the former No Doubt frontwoman stated: “This is big. I’m going to be in the first LIVE music video on a#GRAMMYs commercial break with@Target! #MoreMusic.”
In an accompanying press release, Stefani added: “Target has an incredible legacy of creating unexpected￼ moments in music, and I’m thrilled to be partnering with them to create my new music video on live television next Monday.”
The news comes after Stefani confirmed details of her first solo album in ten years, titled ‘This Is What The Truth Feels Like’.
She revealed the tracklist for the LP via Twitter last night (February 9), with ballad ‘Used To Love You’ apparently written following her split from husband Gavin Rossdale in August 2015.
The album is due for release on March 18, a full decade after the release of ‘The Sweet Escape’ in 2006.
Stefani reformed No Doubt in the interim period but returned to solo action in 2014 with the release of ‘Baby Don’t Lie’ and ‘Spark The Fire’ singles.
‘Make Me Love You’ is set for release on February 12.