Hard-Fi have shunned ‘traditional’ cover art for the sleeve of their new LP ‘Once Upon A Time In The West’.
Out on September 3, the album cover will have a plain yellow background with the album title at the top, and “NO COVER ART” written in large white letters below.
Their artwork for their forthcoming single, ‘Suburban Knights’, will feature a plain black background, with, “EXPENSIVE BLACK AND WHITE PHOTO OF BAND NOT AVAILABLE” written on the front in yellow writing.
Similarly, the promotional version of the single sent to industry figures will feature the phrase, “RARE PROMO COPY. NOT TO BE SOLD TO MUSIC AND VIDEO EXCHANGE BY PRIVELEDGED RECORD COMPANY WORKERS”.
“We wanted to break the rules,” said Hard-Fi front-man Richard Archer. “We don’t need some airbrushed band shot just because it might be expected. Fuck that. This is about the music.”