The findings of Nielsen's 2017 Year-End report have suggested that this may indeed be the case in the US
A new study has found that, for the first time ever, hip-hop/R&B has surpassed rock music as the most consumed music genre in the US.
Findings from the Nielsen group – which provides “market research, insights and data about what people watch, listen to and buy” in the US – have produced the data on the country’s annual music consumption, with the group’s 2017 Year-End Report giving an indication of what Americans listened to last year.
Hip-hop – along with R&B – account for eight of the 10 most popular artists based on total consumption, which takes into account album sales, track-equivalent albums and on-demand audio/video streaming-equivalent albums. The top 10 artists were led by Drake and Kendrick Lamar respectively, while the likes of Future, The Weeknd and Eminem also made the top 10.
Hip-hop/R&B has also largely contributed to a 59% rise in on-demand music streaming in the US, with artists from the two genres accounting for nine of the top 10 most-streamed acts in 2017.
Earlier this week, the BPI released the UK’s end-of-year sales figures for 2017 – with the organisation hailing a “very bright future” for British music as a result of the findings.