For the first time ever, hip-hop is officially bigger than rock

The findings of Nielsen's 2017 Year-End report have suggested that this may indeed be the case in the US

A new study has found that, for the first time ever, hip-hop/R&B has surpassed rock music as the most consumed music genre in the US.

Findings from the Nielsen group – which provides “market research, insights and data about what people watch, listen to and buy” in the US – have produced the data on the country’s annual music consumption, with the group’s 2017 Year-End Report giving an indication of what Americans listened to last year.

Hip-hop – along with R&B – account for eight of the 10 most popular artists based on total consumption, which takes into account album sales, track-equivalent albums and on-demand audio/video streaming-equivalent albums. The top 10 artists were led by Drake and Kendrick Lamar respectively, while the likes of Future, The Weeknd and Eminem also made the top 10.

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Drake

The only non-hip-hop or R&B artists to break into the top 10 most-consumed artists chart were Ed Sheeran and Taylor Swift.

Hip-hop/R&B has also largely contributed to a 59% rise in on-demand music streaming in the US, with artists from the two genres accounting for nine of the top 10 most-streamed acts in 2017.

The best-performing rock artist in 2017 was Metallica, while Imagine Dragons, The Beatles, Linkin Park and Twenty One Pilots made up the remainder of the top five.

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Earlier this week, the BPI released the UK’s end-of-year sales figures for 2017 – with the organisation hailing a “very bright future” for British music as a result of the findings.

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