Apple have suspended HMV‘s new app, which allows users to purchase albums using their smart phone.
After launching on October 17, the app is now no longer available for sale at the iOS App Store. HMV have released a statement over the app’s removal, saying they have been given no explanation as to why the app has been removed. Paul McGowan, the Chairman of HMV and CEO of Hilco Capital, has said:
It is disappointing that Apple has chosen to suspend an app that has proven to be very successful in only a few short days despite Apple having already approved the exact same version on 15th September. We are unable to explain the change in Apple’s position as we have been given no explanation by them as to any difference they view between the approved version and the one suspended this evening.
He added: “The Android and HTML versions of the app are spectacular and are proving a big hit with UK consumers with downloads growing constantly over the last few days. They will also be launched in Ireland on 24th October and we have pencilled in a Canadian launch during November.”
A spokesperson for Apple confirmed to NME that the app was removed for “violating App Store guidelines”. In particular, they pointed to guideline 11.13, which reads: “Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected.”
HMV have stated that users who have already downloaded the app via Apple will still be able to buy albums using the software and that developers are currently working a new version of the app for Apple to approve. Meanwhile, a new HMV website will launch on October 24.
HMV was placed into administration earlier this year and bought by Hilco. McGowan recently explained how he planned to improve the flagging retailer.
In a blog for NME, McGowan outlined five major ways in which HMV will improve, singling out the quality of the stock in store, instore performances, HMV’s online presence, representing local scenes and trends as well as an increase in the number of Fopp stores around the UK. Click here to read the blog post in full.