Amnesty International apologises to Iggy Pop for using his likeness without permission

The Stooges man's photo was used in a new anti-torture campaign without his knowledge

Amnesty International has apologised to Iggy Pop for using his likeness without permission.

A picture of the Stooges man featured in a new anti-torture campaign from the Belgian branch of the human rights charity, showing a bloodied Iggy Pop being forced into liking Justin Bieber. The poster showed the rocker with the slogan “The future of rock ‘n’ roll, it’s Justin Bieber” in answer to the campaign’s message “Torture a man, and he will tell you anything.”

However, the charity had not sought permission from the singer to use his image in the poster and have now said sorry in a statement, which Pop shared via Twitter.

The statement read: “To generate awareness about our campaign against torture, Amnesty International Belgium French speaking section used an image of Iggy Pop without his authorization. Even though we acted in good faith, we would like to apologise to Iggy Pop for having done so. The overall goal of this campaign is to try to influence people’s ideas on the use of torture.”

It continued: “We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock ‘n’ roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic.”

The campaign featured a number of well-known figures beaten and bruised, accompanied by unlikely statements, presumably implying they had been forced out of them under duress. Images featuring the Dalai Lama have been removed from the campaign.