"The future of rock 'n' roll, it’s Justin Bieber" the poster reads
The new campaign, from the Belgian branch of Amnesty International, features a number of well-known figures beaten and bruised, accompanied by unlikely statements, presumably implying they had been forced out of them under duress. “Torture a man and he will tell you anything,” is the campaign’s message. The Iggy Pop poster shows the rocker with the slogan: “The future of rock ‘n’ roll, it’s Justin Bieber.”
As Amnesty International Belgium director Philippe Hensmans explains, “For us it was a quirky but not sloppy way to attract public attention to this tragic reality, which often happens in the greatest secrecy.”
Other figures included in the campaign are the Dalai Lama, accompanied the solgan, “A man who does not have a Rolex watch at 50 years old has failed in his life.” Sharp-suited fashion designer Karl Lagerfeld, meanwhile, is depicted proclaiming his love for Hawaiian shirts and sandals.