Taken from his latest LP 'Post Pop Depression'
Iggy Pop has revealed the video for latest single ‘American Valhalla’, taken from his latest album ‘Post Pop Depression’.
The video features model Ruth Bell, who sits behind a small box that plays clips of a boxing match and Iggy. The box then disappears and Bell is shown with bruises on her face.
Speaking to Nowness, director Jamie-James Medina likened the video to “the survivor or the last man standing”. “I love Iggy Pop and I’m a huge boxing fan,” he continued.
“I was listening to ‘American Valhalla’ and was reminded of this very low-key but classic fight between Dick Tiger and Gene Fullmer, which took place in Nigeria in 1963 and for whatever reason I found a connection there,” he said.
“There is so much history in Iggy’s voice and that seems to be a theme throughout his new record—the contender or the survivor or the last man standing. Iggy remembers watching the fight, which is incredible.”
Commenting on the video, Iggy Pop said: “This is my favourite song and Ruth’s performance is brilliant, thanks kid.” You can watch the video for ‘American Valhalla’ below.