Swiftcover insurance does U-turn after Iggy Pop backlash

Company will now insure musicians

Motor insurance company chiefs Swiftcover say that the company will now insure musicians, after the Advertising Standards Authority (ASA) deemed that the company’s Iggy Pop-featuring adverts were “misleading”.

Approximately 12 members of the public complained about the adverts’ ambiguity, citing the fact that Swiftcover didn’t actually offer insurance to musicians. As a result, the ASA banned the advert from being aired.

Since then Tina Shortle, marketing director of, said that thanks to the initial success of the adverts, the company has decided to offer policies to musicians.

Iggy Pop and have made motor insurance interesting for a change, increasing awareness of and sending our sales soaring by almost a third,” said Shortle.

She added: “We appreciate that some musicians were disappointed that they could not get ‘Swiftcovered’, so we are now one of the few insurers that actually insures musicians.”

Shortle added that the company is planning to continue working with Pop to promote their products, reports

Iggy Pop will return to continue‘s campaign to help UK motorists get cheap online insurance and make it clear that now even musicians can ‘Get A Life‘!'” she said.

However, Pop recently called his involvement with Swiftcover “embarrassing”.

Although Swiftcover will now work with musicians, it won’t offer its services to people working in other sectors of the entertainment industry.