The godfather of punk appears in the print advertising promotion...
POP is one of the stars of the a REEBOK ad campaign.
godfather of punk appears in the print advertising promotion, which also features
CUBE in a separate poster image.
The campaign was devised by the
New York office of advertising agency BBH.
John Wardley, vice-president of brand communications for
Reebok, said: “The idea for this campaign is grounded in the
power behind simple, black and white imagery, something that truly resonates with
the timelessness and elegance of Reebok Classic shoes. We’re
hoping the portraits will stir people’s emotions as they realise that
Classic is about a timeless touch of humour, surprise, comfort,
mystique or fear that knows no barriers and crosses all cultures.”
will first feature in the February 2002 issues of
American magazines. There is no date yet for a