Singer opens up about his feelings for technology and records in new blog post
Jack White has said that he chose to be the ambassador for Record Store Day this year because “We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person”.
As reported earlier this week, the former frontman of The White Stripes has been named as the figurehead for the celebration of independent record shops thanks to the fact that he not only makes records, but also owns a record store and a record label: his Nashville based Third Man Records. Blogging on the official Record Store Day website, White made his position on the debate between vinyl and digital clear, saying the internet is “two-dimensional, helpful and entertaining, but no replacement for face-to-face interaction with a human being”.
An extract from the blog reads: “How can record shops (or any shop for that matter) compete with Netflix, TiVo, video games that take months to complete, cable, texting, the internet, etc. etc? Getting out of your chair at home to experience something in the real world has started to become a rare occurrence, and to a lot of people, an unnecessary one. Well here’s what they’ll someday learn if they have a soul; there’s no romance in a mouse click. There’s no beauty in sitting for hours playing video games (anyone proud of that stop reading now and post your opinion in the nearest forum). The screen of an iPhone is convenient, but it’s no comparison to a 70mm showing of a film in a gorgeous theater. The internet is two-dimensional… helpful and entertaining, but no replacement for face-to-face interaction with a human being.
“The world hasn’t stopped moving. Out there, people are still talking to each other face-to-face, exchanging ideas and turning each other on. Art houses are showing films, people are drinking coffee and telling tall tales, women and men are confusing each other and record stores are selling discs full of soul that you haven’t felt yet. So why do we choose to hide in our caves and settle for replication? We know better. We should at least. We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer and talking to other people in person and getting turned onto music that you can hold in your hands and share with others. The size, shape, smell, texture and sound of a vinyl record; how do you explain to that teenager who doesn’t know that it’s a more beautiful musical experience than a mouse click? You get up off your ass, you grab them by the arm and you take them there.”
This year’s Record Store Day takes place on April 20.