Jack White has launched an interactive timeline exploring his entire back catalogue.
Beginning on 23 October 1998 with ‘Sugar Never Tasted So Good’ the b-side to the second ever White Stripes 7” single, it moves into the duo’s first-ever TV performance, in May 2000 with a rendition of ‘Apple Blossom’ on Detroit Public Television’s Backstage Pass.
It also features never-before-seen photos, posters and gig flyers, handwritten lyrics, studio records, revealing historical facts, commentary, official videos, remastered audio, and classic TV performances including The White Stripes’ 2002 debut appearance on NBC’s Saturday Night Live and a 2005 rendition of ‘As Ugly As I Seem’ from the UK music series, From The Basement, directed by Sophie Muller and audio produced by Nigel Godrich.
Other rare cuts on the timeline which feature on his Third Man Records website jackwhiteiii.com include Coca Cola’s 2006 What Goes Around Comes Around commercial, soundtracked by White’s ‘Love Is The Truth’ and White’s 2012 Saturday Night Live solo debut, featuring ‘Love Interruption’.
It also includes ‘City Lights’ an unreleased White Stripes song. The track was originally written for ‘Get Behind Me Satan’, but then forgotten until White revisited the 2005 album for Third Man’s Record Store Day 2015 vinyl reissue and finished the recording in 2016.
The timeline has been launched ahead of his career-spanning new album, ‘Acoustic Recordings 1998-2016’, which is out this Friday (September 9).
The 26-track compilation features acoustic versions of White’s solo album tracks, B-sides and alternate takes of songs by The White Stripes and The Raconteurs.
White’s last solo album, ‘Lazaretto’, was released in 2014. Since then he has put out an album with the Dead Weather, duetted with Kermit the Frog, invested in a baseball bat company, appeared on Beyoncé’s album and played the first ever record in space.
Earlier this year, NME rounded up Jack White’s best acoustic moments over the course of his career so far.