Physical sales (not streaming) help Jack White score number one album in the US

White shifted 27,000 vinyl copies of 'Boarding House Reach'

Jack White has reached number one in the US with his latest album ‘Boarding House Reach’, with physical sales helping propel him to top spot in a chart climate increasingly dominated by streaming.

The former White Stripes frontman released his third solo album on March 23. In a five-star reviewNME said: “Jack White has finally lost the plot – and he sounds totally brilliant… he’s at last shaken off the bluesy shackles of the White Stripes and has created something wild, mysterious and unlike anything else around.”

The New York Times points out that while rapper XXXTentacion reached the top of the Billboard album chart a week prior with 159 million streams and just 20,000 album sales, White’s own stats show the inverse.

According to Nielsen data, White topped the chart this week with 121,000 album sales, including 27,000 vinyl copies, but only 4.2 million streams.

“The numbers reflect a split that has been taking hold in music over the last year or two, in which young hip-hop acts reach the top largely from streaming, while older rock and country stars rely more on CDs and vinyl,” the NY Times notes.

The report also suggests that White seemed to “benefit from a deal that bundled albums with the cost of concert tickets”.

In the UK, White reached number five in the Official Albums Chart. George Ezra debuted at number one with ‘Staying at Tamara’s’.

Last week saw Jack White play a tiny gig at a London pub to celebrate his new album release. Read NME‘s report here.

White took to the stage in the courtyard of the historic George Inn pub, near London Bridge, at around 5pm on March 28. Opening with recent single ‘Over And Over And Over’, he aired material from the new record as well as his extensive back catalogue, including songs originally recorded by The White Stripes.