During the early days of the White Stripes, White teamed up with musician friend Brian Muldoon to form The Upholsterers. Both former upholsterers, the pair then hid 100 copies of their song ‘Your Furniture Was Always Dead… I Was Just Afraid To Tell You’ in reupholstered furniture around Detroit in 2004.
Reddit user M_Flick has now uploaded a picture of White’s supposed business card from a decade ago, featuring the company name Third Man Upholstery (named after White’s record label Third Man Records).
See the Reddit post here. The user writes: “Jack White Third Man Upholstery, 4 chairs, any value?”
— Stereogum (@stereogum) October 28, 2016
White’s Third Man Records label recently published a colouring book. The book features the fictional record company ‘Mann’s Top Tunes’ and explores ‘how a vinyl record is made’.
White has also released a series of White Stripes t-shirts entitled ‘Icky Trump’ a pun on the band’s 2007 album and a protest at Donald Trump using their song ‘Seven Nation Army’ in a promotional video.
Watch an interview with White’s Third Man label mate Margo Price: