Allen previously said that 2016 awards are "blind to black talent"
Allen recently hit out at the Brits, whose 2016 nominations she said were “blind to black talent” with grime artists like Skepta and Stormzy ignored. She added that votes cast were “tactical” and that “It is the awards ceremony Alan Partridge would approve of.”
Speaking to The Mirror, Bay (who is nominated for Best Male Solo Artist and will perform at the ceremony on Wednesday) disputed the criticism.
“I haven’t seen REO Speedwagon in the nominations , so I don’t know if it’s entirely Partridge,” he said. “It’s varied nominations. It’s about music. I don’t know why she’s had to go down that route. I haven’t looked closely into all the nominations but it’s interesting she should bring that up.”
Turning his attention to Allen, Bay added: “I can’t think of her last album, when she last released something.” Lily Allen released ‘Sheezus’ in 2014.
Allen has responded to Bay’s perceived insult, writing on Twitter: “A fellow named James Bay dodged a question about lack of diversity at the Brits has apparently labeled me entirely forgettable,”
“I must admit if not heard of him until I saw my feed this morning, I have now listened to some of his music and seen his hat.
“He shares a name with the most standard, basic and least flavorsome herb, which I found both fitting and amusing.”
The Weeknd, Little Mix, Jess Glynne and Rihanna will also perform at the Brits this year as will Coldplay, Justin Bieber and Adele. The ceremony takes place at The O2 in London on February 24.
Click here for a full list of nominations.
Meanwhile, organisers have confirmed that they will be staging a tribute to David Bowie at some point during the ceremony.