JAY B unveils sultry live performance video for new single, ‘Switch It Up’

His first release since signing with Jay Park's H1GHR MUSIC

South Korean singer JAY B has officially released the live performance clip of his new single, ‘Switch It Up’ featuring Sokodomo

The clip opens with the 27-year-old musician performing the sultry song in the middle of a dense forest. A large screen suddenly appears in the second verse, displaying trippy visuals as featured rapper Sokodomo joins to spit his rapid-fire bars.

‘Switch It Up’ is JAY B’s first release under the Jay Park-founded label, H1GHR MUSIC, which he officially signed to earlier this week. The song is also singer’s official debut single, following a slew of mixtapes from 2016 to 2019, as well as releases with his crew Offshore.


Prior to JAY B’s officially signing with H1GHR MUSIC, South Korean news outlets had reported in March that the singer was in talks to join the label. At the time, however, the agency said that “nothing has been decided in relation to recruiting [JAY B].”

JAY B is also a member of South Korean boy group GOT7, which left their longtime agency JYP Entertainment earlier this year. JAY B is also the final member of the septet to sign with a new label, as well as the second to ink a deal with a Park-affiliated label, the first being Yugyeom who inked a deal with AOMG in February.

Despite the individual members of GOT7 signing solo deals with seperate labels, the members have assured fans that the group would still “continue”. JAY B had also previously expressed his wishes for the group to release at least one album every year moving forward.

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