Jay Z’s Tidal streaming service parts ways with CEO just two weeks after launch

Rumours also circulating that the company have fired 25 other employees

Jay-Z‘s new music streaming service Tidal has parted ways with its chief executive, Andy Chen, it has been announced.

Chen was the CEO of Tidal’s parent company Aspiro when it was purchased by the rapper in March. Now, they’ve replaced Chen with former CEO Peter Tonstad just two weeks after Tidal’s initial launch.

“Tidal’s new interim CEO is Peter Tonstad ­a former CEO of parent company Aspiro Group,” a statement from Tidal reads. “He has a better understanding of the industry and a clear vision for how the company is looking to change the status quo. He’s streamlining resources to ensure talent is maximized to enhance the customer experience.”

The statement from Tidal also addressed rumours that the company has fired 25 other employees from its original Swedish office: “We’ve eliminated a handful of positions and refocused our company-wide talent to address departments that need support and cut redundancies. Tidal”s offices globally will remain and grow: we are already hiring for several new positions now. We’re excited about our future and what’s in-store for fans who want the best listening experience.”

Yesterday, it was reported that Jay-Z and Jack White are personally calling subscribers to streaming service Tidal.

Tidal launched last month (March 30), with the likes of Kanye West, Madonna, Beyoncé, Rihanna, Arcade Fire, Jack White, Daft Punk and more all attending the launch and signing an official Tidal charter, making them co-owners.

Now, as Business Insider reports, those who have signed up to the service are receiving personal calls from some of the huge acts involved.

Tidal executive Vania Schlogel revealed the detail about the company, stating: “He [Jay Z] called some of his fans and one of them made the funniest comment. He said, ‘This is the best customer service call I’ve ever received!'”

Jack White is also believed to have made personal calls with Schlogel saying musicians involved in Tidal are given their own accounts on the site which they can use to monitor who listens to their music, and to see statistics about how their albums are performing.