'The Devil Is A Lie' is taken from Ross's forthcoming new album
Jay Z has addressed the ongoing issue of his involvement with US department store Barneys in the face of their alleged racial profiling on a new Rick Ross track.
The rapper takes a guest spot on Ross’s ‘The Devil Is A Lie’ – which you can hear below – rapping: “See what I did to the stop and frisk?/Brooklyn on the Barneys like we own the bitch/Give the money to the hood, now we all win/Got that Barneys floor looking like a V.I.M.”
V.I.M is a Brooklyn-based “jeans and sneaker” chain. The rapper has said that he will now be giving 100 per cent of the profits from his apparel collaboration with the store to his Shawn Carter Foundation, which helps provide scholarships and financial backing to “individual[s] facing socio-economic hardships”.
Major retailers like Barneys and Macy’s have been accused of profiling black shoppers who say they were detained by police after buying luxury items as New York’s “shop-and-frisk” row continues to escalate. Two Barneys customers, Trayon Christian and Kayla Phillips, said last month that they were detained by police after buying designer goods in the shop. They are both suing the department store.
Last month Jay-Z released a second statement defending his partnership with Barneys, as their involvement in an alleged racial profiling scandal continues. Jay Z has faced mounting pressure to back out of his collaboration with Barneys with fans tweeting the rapper and an online petition circulating calling on him to withdraw his association with the store. This Christmas, the store is due to sell items by designers inspired by Jay Z with the proceeds going to his charity. He is also working with the store to create its holiday window display. His original statement said he is “not making a dime” from the collaboration.
In an open letter published on his own website Life + Times, the rapper said: “While I await the findings of the Attorney General’s Office, I have agreed to move forward with the launch of BNY SCC collection under the condition that I have a leadership role and seat on a council specifically convened to deal with the issue of racial profiling.”
He continued: “I am in a unique position to use my voice to affect change to this disturbing issue. The easy position would have been to walk away and leave policy making to others hoping that someone addresses the problem. I will not leave the outcome to others. I will take this into my own hands with full power to recommend, review and revise policies and guidelines moving forward. I am choosing to take this head on.”