Rapper's classic debut came out on June 25, 1996
The 20th anniversary of Jay-Z‘s classic debut album ‘Reasonable Doubt’ is to be celebrated with a special pop-up store in Los Angeles.
The pop-up will be located at an LA store called APT.4B which will sell the “Reasonable Doubt 20 Year Collection” of merchandise before it becomes available elsewhere.
Kareem “Biggs” Burke, who co-founded Roc-A-Fella Records with the rapper, said the pop-up is being designed to look “consistent with the black and white theme on ‘Reasonable Doubt'”.
“The pop-up shop is something that I thought was really cool because it’s at APT. 4B, which was Jay’s old apartment, having that old New York City style and feel and introducing the 20th anniversary, which will turn into a Reasonable Doubt line afterwards,” he told Billboard.
He also hinted that the shop will be selling an item of especially exclusive merchandise, adding: “We have something special too that probably only 100 people will be able to get to kind of show the imprint that ‘Reasonable Doubt’ had on the industry.”
Jay Z dropped ‘Reasonable Doubt’ on June 25, 2016 and saw it peak at Number 23 in the US. The album featured the singles ‘Dead Presidents’, ‘Can’t Knock The Hustle’ and ‘Ain’t No N***a’.