Julian Casablancas: ‘Cult Records is only the beginning’

Strokes frontman admits, however, that he is losing money running the label

Julian Casablancas has admitted that he is losing money by running his label Cult Records but that what the label has achieved so far is “only the beginning.”

The label is home to Karen O, Cerebral Ballzy and Albert Hammond Jr as well as ‘Tyranny’, the new album from Casablancas and his band The Voidz. ‘Tyranny’ was sold for just £2.28 when it was released in October, a pricing policy Casablancas says in this week’s issue of NME, on newsstands and available digitally now, is “fair.”

“I’m trying to do things honourably,” he said. “Say you wanna set a fair price on the record: I think three dollars, four dollars is a fair price for the record. Everyone on the business side is looking at me and saying: ‘You’re gonna lose a lot of money.'”


Asked if he is losing a lot of money, Casablancas replied: “I would call it a an ‘arts funding project’ at this stage.” He added: “I knew what I was getting myself into. Using money you make from synchs – songs to commercials. Trying not to flush money down the toilet, but being aware that it was going to take some cash from that. So far, so good. It’s still early.”

Earlier this year Casablancas discussed the fact that he would like The Strokes to release their next album through Cult Records.

Julian Casablancas + The Voidz will play a one off London date in December, as part of a European tour. Despite plotting live dates with his new band, Casablancas previously aired his view that touring is “a great way to destroy a band”.

Julian Casablancas + The Voidz will play:

London Coronet (December 7)
Paris Casino De Paris (8)
Antwerp Trix (10)
Amsterdam Melkweg Mag (12)
Berlin Postbahnhof (13)
Hamburg Mojo (14)
Copenhagen Vega Main Hall (16)

To check the availability of Julian Casablancas + The Voidz tickets and get all the latest listings, head to NME.COM/tickets.