The iconic brand have hit out after the likes of Ryan Gosling and others have been accused of ‘appropriating skater culture’, in the wake of fashion publications like W Magazine and Vogue describing Thrasher and ‘on trend’ and ‘from street to chic’ among models and fashionistas.
“We don’t send boxes to Justin Bieber or Rihanna or those fucking clowns,” Thrasher editor Jake Phelps told Hypebeast about the development. “The pavement is where the real shit is. Blood and scabs, does it get realer than that?”
Speaking to Dazed about the ‘trend’, Phelps said: “It’s corny as shit! You can tell that people want to bite it because skateboarding is the hardest fucking thing known to mankind. I mean, Rodney Mullen: shit, come on! It’s fucking hard! It ain’t no friendship club, that’s for damn sure. And now you’ve got rappers like Lil Wayne trying to get into skateboarding. Any saturation of skateboarding into the mainstream is good, in a way, because it’s good for us. But at the same time, it’s corny as fuck.
“What’s sad but true is that a lot of the clothing companies that suck are what’s propelling the industry right now. So now you can buy the skateboard look and look like a skater, but not ever take a hit in your life. If you’re dressed like that and you’ve never slammed on a skateboard, then you know that you’re just fucking lying to yourself, basically.”