The survey marks the 400th anniversary of the Bard's death
Young people are more familiar with the works of pop star Justin Bieber than that of William Shakespeare, a new study has found.
This Saturday (April 23) marks the 400th anniversary of the renowned poet and playwright’s death. To mark the occasion, new research has found that under-25s in the UK are more likely to recognise a lyric by Canadian singer Bieber than the Bard Of Avon.
The study, commissioned by music streaming service Deezer, conducted by One Poll and reported by The Guardian, involved 1,000 UK young adults, aged between 18-25. It revealed that 43 per cent of those taking part in the survey could identify Bieber lyrics, while just 38 per cent recognising Shakespeare’s poetry and prose.
It also found that a third of people did not recognise Shakespeare’s famed “To be or not to be” line from Hamlet, while over half identified Bieber lyrics “Girlfriend, girlfriend, you could be my girlfriend” and “Is it too late now to say sorry?”.
Deezer’s UK & Ireland’s music editor, Sam Lee said: “Like Shakespeare, Justin Bieber is undoubtedly one of the most well-known figures of his time and his popularity means people nowadays seem to know their ‘baby, baby, baby, ohs’ more than their ‘wherefore art thou Romeo’s.'”