The pop star has been publicly campaigning against racism for years. In 2017, he stated he would never understand what it’s like to be Black in America, but was “willing to stand up and use my voice to shine light on racism.”
Now, he’s doubled down on his support, sharing a new social media post encouraging people not to “change the subject” when it comes to fighting the injustices the Black community face.
“Saying black lives matter doesn’t mean that other lives don’t matter,” Bieber wrote on Instagram. “You can’t deny that racism is ingrained in our culture. It is straight up mean to change the subject to something you believe matters equally or more. Why can’t black lives simply just matter. Don’t change the subject.”
His message comes after he addressed his critics who think he shouldn’t be so vocal about Black Lives Matter.
On Wednesday (October 21), he wrote: “Some may say what good does it do to post ‘black lives matter…’ I’ll tell you why.. I want everyone to know what matters to me. I want people to know what is heavy on my heart. I want people to know I haven’t forgotten.”
He added: “I want to use the platform i have to remind people that racism is evil and it is ingrained in our culture. I want my black brothers and sisters to feel supported, seen and valued. If this bothers you I just want you to know I’m not going to stop talking about it. Ever.”
The documentary promises fans an intimate look at Bieber’s life during the coronavirus pandemic, as well as reflections on his life growing up under the spotlight.