Justin Timberlake is set to be honoured at this year’s iHeartRadio Music Awards.
The singer will receive the Innovator Award at the Los Angeles ceremony, where prizes are handed out based on hashtags on social media, on March 29.
Organisers have cited Timberlake’s “unparalleled position in the entertainment world” as the reason for the honour, adding that he is one of only a few musicians to “have transcended all artistic boundaries”.
iHeartMedia’s President of National Programming Platforms Tom Poleman, said: “Justin is one of the most dynamic artists of our lifetime, a visionary whose influence on pop culture starts with brilliant music and stretches well beyond.
“I’m amazed how he regularly breaks barriers that continue to shape and define music trends. We’re thrilled to recognise him amongst his peers – who also proudly call themselves his fans.”
NBC will broadcast the second annual ceremony from the Shrine Auditorium on US television on March 29.
Timberlake was recently joined onstage by country singer Garth Brooks. The pair performed a cover of Brooks’ 1990 song ‘I’ve Got Friends in Low Places’. Click below to watch footage of the duet.
In the past the singer has said that he wanted to embark on a career in country music.