Justin Timberlake is launching his own custom brand Tequila.
Called 901, the spirit will be available in shops in the US in May
The tequila will be sold exclusively in New York, Los Angeles, Las Vegas and St Louis.
A spokesperson for Timberlake explained to People Magazine that drink was so named because “901 is that time of night when your evening is ending, but your night is just beginning”.
They added that it was “also a subtle nod to his hometown” as 901 is the area code for Memphis, Timberlake‘s hometown.
The drink it the latest spin-off for the singer who also has the William Rast clothing line and the Tennman music label.