The initiative raised money for America's National Alliance on Mental Illness
Kanye West has helped to raise money for one of America’s leading mental health charities via a series of pop-up ‘Yeezy’ “lemonade stalls” throughout America.
Partnering with Adidas, West’s ‘Yeezy Stands’ saw people selling limited pairs of his unreleased sneakers – the YEEZY Boost 7000 V2 ‘Geode’.
Writing on Twitter, Kim Kardashian said: “In the continued spirit of bringing people & families together, the brand has selected unexpected locations for the stands to connect [with] communities throughout the country.”
She added: “All proceeds made via the stands will be donated to the National Alliance on Mental Illness (NAMI) the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.”
You can see images of the stalls below:
It came after West revealed that he had “been fighting” for the position of creative director at Adidas, whom he’s been working with since 2013, most notably on his Yeezy shoes.
Meanwhile, West is preparing to release his long-awaited new album ‘Yandhi’.
The record was originally due for release last September before being pushed back to November. However, weeks before the second release date arrived, West tweeted that he was delaying it once more.