Popularity of Kanye West’s ‘The Life Of Pablo’ pop-up forces street closure

The store is only open for three days

The success of Kanye West’s pop-up shop has forced police to shut down a street in Soho, New York City, according to reports from TMZ.

On Thursday (March 17) the rapper announced details of the pop-up store on Wooster Street, NYC, which is selling merchandise in support of his latest album ‘The Life Of Pablo’. It remains open until Sunday (March 20).

According to TMZ’s report, police shut down the entire block surrounding the premises on Wooster Street to deal with the queue, which was long enough to surround the block. Staff are reportedly also restricting purchases to two items per customer.

See footage of the crowds and some of the merchandise on sale below:

West recently labelled ‘The Life Of Pablo’ “a living breathing changing creative expression,” when announcing alterations to ‘Wolves’, the second track he has changed since its release on February 12.

‘Famous’ now includes a Nina Simone vocal line layered underneath the track’s Sister Nancy ‘Bam Bam’ sample, ‘Wolves’ now features more prominent contributions from Vic Mensa and Sia, while the Frank Ocean vocal on ‘Wolves’ is now a standalone cut called ‘Frank’s Track’.

The changes come just over a month after the album’s release, and Tidal has extended its free trial period by a further 30 days so its users can hear the updates.

“Kanye West continues to deliver new music exclusively to TIDAL,” the streaming service wrote in a message to users on Wednesday (March 16). “Listen to the new version of ‘Wolves’ and the new song ‘Fade’ now that was just added to ‘The Life of Pablo’.

“Because TIDAL is about discovering new music, we are extending your complimentary TIDAL trial with an additional 30 days so you’re always first to hear new music from Kanye. So go ahead. Keep listening to ‘The Life of Pablo’ and more of your favorite music.”

Kanye West has also announced that he has started work on the follow-up to ‘The Life Of Pablo’, currently titled ‘Turbo Grafx 16’.