Rapper gathered 120 people for screening of Steve McQueen directed promo
Update: Footage of the video being screened at the LA County Museum of Art has emerged online. Watch the clip below:
Kanye West held a screening of the Steve McQueen directed ‘All Day / I Feel Like That’ video in Los Angeles yesterday, describing himself as a “bad celebrity, but a pretty good artist” to the small audience.
The nine minute video fuses together two new West songs, ‘All Day’ and the previously unheard ‘I Feel Like That’, in a short film shot by McQueen in London earlier this year.
The Los Angeles Times reports that 120 people were at the screening, including West and wife Kim Kardashian as well as the Oscar-nominated director McQueen (Shame, 12 Years a Slave). Mobile phones were confiscated at the door, though Kardashian was seen using hers prior to the film starting.
The event took place at the Los Angeles County Museum of Art and saw both West and McQueen explain their work in conversation with one another. McQueen explained how he came to know West, saying he received a phone call from the rapper a few years ago and they began to talk regularly until, “one day, we bumped into each other in a store in London.”
The video was shot in a London dockyard and sees West perform both songs back to back, the energetic ‘All Day’ on his feet and ‘I Feel Like That’ on his back. McQueen is quoted as saying he asked West to “beat himself up” to give himself the look he wanted.
West namechecked McQueen’s film Shame as an influence on his work and said that he views music as “as a long training ground to be allowed to collaborate” with others. “I elevated my palate. I wanted him to be in charge. … It wasn’t overly thought-out,” he said of the video.
He is later quoted as criticising the music industry and claiming, in particular, that there are few true artists in the business. “Please quote it,” he told reporters gathered. It was at this juncture that he described himself as being a “bad celebrity, but a pretty good artist”.
‘All Day/ ‘I Feel Like That’ will be on display at the LA County Museum of Art until Thursday (July 30).