Rapper also deletes the streaming service’s logo as his avatar
Kanye West has deleted all references to streaming service Tidal from his Twitter feed, despite having been part of its launch in March.
Until today (April 22), West had the Tidal logo as his Twitter avatar. But he has changed it back to artwork from his album ‘My Beautiful Dark Twisted Fantasy’.
West wrote several tweets praising Tidal, including one on its launch on March 30 that read: “Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL”. No reference has been made by West over the reasons for his deletions, with his most recent post on Twitter on April 20 to publicise an interview with Paper.
Jay Z bought Tidal for $56 million (£37.24m) in March, appearing alongside West at its launch event. Others to appear at the ceremony included Madonna, Beyonce, Nicki Minaj, Jack White, Coldplay, Arcade Fire, Rihanna, Daft Punk, Calvin Harris, Usher and Deadmau5.
Jay-Z, who toured with West in 2011 as well as making the joint album ‘Watch The Throne’, said Tidal was intended to give artists a fairer share of revenue than other streaming services such as Spotify. Rihanna and Beyonce released new songs exclusively on Tidal. But it was criticised by other musicians, including Mumford And Sons, Steve Albini, Lily Allen and Ben Gibbard. Their criticisms included that smaller artists deserved a larger share and that it was a vanity project.
It was revealed this week that Tidal has dropped out of the top 700 apps downloaded from the iTunes Store, while Spotify, Beats Music and Pandora had seen the number of downloads substantially increase.