Jay–Z and Kanye West break Coldplay’s record for most iTunes downloads

'Watch The Throne' surpassed the first-week sales of 'Viva La Vida'

Jay-Z and Kanye West‘s collaborative album ‘Watch The Throne’ has broken the record set by Coldplay for the most iTunes downloads of an album in its first week of release.

The album, which was released last Monday (August 8), has been downloaded over 290,000 times, which passes the record set by the British stadium band for their fourth album ‘Viva La Vida Or Death And All His Friends’. That album was downloaded 282,000 times in its first week on sale.

‘Watch The Throne’ is expected to have sold over 500,000 when its first formal US sales figures are released.

Despite this record-breaking start, the album failed to knock Amy Winehouse‘s ‘Back To Black’ off the top of the UK albums chart on Sunday (August 14).

‘Watch The Throne’ charted at a respectable Number Three, behind Winehouse‘s second album and the continuing success story that is Adele‘s ’21’.