Kanye West showcases self-directed new short film at London screening

Rapper-producer presents ‘Runaway' to celeb-packed room

Kanye West showcased his new music video, ‘Runaway’, at BAFTA in London’s Piccadilly last night (Oct 6th).

The rapper-producer took to the stage to introduce the 40-minute long music video in front of a packed, invite-only room that included the likes Lemar and Marina And The Diamonds.

He described the movie, due for worldwide release in a fortnight, as “an overall representation of what I dream”, telling the audience it’s “a modern-day version of ‘The Wall’ or ‘Thriller’”.


The film is a colour-saturated tale of a phoenix, played by model and actress Selita Ebanks, that falls to earth and becomes the girlfriend of West‘s character Griffin. In a series of dreamlike sequences that feature ballerinas and banquets she suffers discrimination from those around her and eventually has to burn herself alive. The film was written by Hype Williams and directed by West.

Following the screening West chaired a lengthy Q&A session with the audience, in which he discussed his attempts at being a fashion designer, his Twitter account, and his VMA stage invasion with Taylor Swift.

He referred to ‘Runaway’ as “a legacy building moment” before predicting “it’ll be the last option at night before the porn on the hotel TV”.

He added: “With everything I’ve been through in the past year it was divine intervention that helped the making of this. God has prepped me to be a soldier and to fight for my art.”

West recently announced that his new albym will be ‘My Beautiful Dark Twisted Fantasy’ and it is set for release on November 22.