Rapper is praised for 'changing the cultural paradigm of how music is shared, released, presented and consumed'
Kanye West has been named Webby Artist Of The Year for reaching “incredible digital heights” with his internet presence.
The International Academy of Digital Arts and Sciences, which has been handing out Webby Awards for excellence on the internet since 1996, hailed the rapper for “changing the cultural paradigm of how music is shared, released, presented and consumed”.
West’s decision to premiere his album ‘The Life Of Pablo’ as a Tidal exclusive was singled out for praise by the Academy, as was his G.O.O.D. Friday series of weekly track releases, which began in 2010.
“Not only did the G.O.O.D. Friday series predate the ‘silent album drops’ by years, but it was a low-cost, high-wattage compliment to his Twitter presence, where he is divisive and unafraid to speak his mind, share his woes and spread love to his fans, family and fellow artists,” the Academy said.
“As an unmissable voice online and an unstoppable force in the digital music arena, it is our privilege to honour him as 2016’s Webby Artist of the Year.”
According to Rolling Stone, West will collect his Webby in person at this year’s awards ceremony in New York on May 16. The full ceremony will be available to stream online the following morning.
Marvel’s Jessica Jones star Krysten Ritter will also be honoured on the night with the Webby Best Actress prize.