Kelly Lee Owens shares FIFA Women’s World Cup 2023 theme, ‘Unity’

"[FIFA] kept using the word epic and I just took that and ran with it"

Kelly Lee Owens has shared a new track for the FIFA Women’s World Cup 2023 – listen to ‘Unity’ below.

The musician/producer is behind the “bespoke sonic identity” for the upcoming tournament, which is due to be hosted by Australia and New Zealand.

“Our values were completely aligned. They [FIFA] kept using the word epic and I just took that and ran with it and made it as epic and bold as I could,” Owens explained of her vision for the euphoric song.

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“I put everything I had into it – rising arpeggios, rising basslines. It’s led with my voice, but I wanted the sense of community brought in with choirs.”

Tune in here:

Owens and FIFA’s shared ideals led to the creation of the official Women’s World Cup 2023 slogan ‘Beyond Greatness™’, which was unveiled today (October 28) as part of a “bold new brand identity”.

Kelly Lee Owens released her second studio album, ‘Inner Song’, in August 2020. In a five-star review, NME hailed it as “an emotive-yet-euphoric collection” and “one of the most beautiful records of the year”.

The artist is set to embark on a UK tour next month, having recently wrapped up a string of US dates. You can find the full schedule and ticket information here.

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Back in June, Owens cancelled the European leg of her 2021 tour due to issues caused by the coronavirus pandemic, Brexit and anxiety. “I don’t cancel things lightly, but I have to look after myself,” she wrote.

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