Lamar's sister accidentally revealed the date in a deleted Instagram post
The post, which has now been deleted, detailed her own part in the project, as well as accidentally revealing the “collab drops Feb 16th”, reports AllHipHop
The full message read:
“Go check out my brother @kendricklamar song “Black Friday” gift to you guys its definitely some fire as usual! But go listen to it you won’t regret it! Collab drops #Feb16 so be on the look out as well, and I also did a very small part in it at the end, you have to start somewhere right. #kendricklamar #JCole #Blackfriday”
The news comes after the hip hop duo released freestyle remixes of each other’s songs under the ‘Black Friday’ title. Kendrick covered ‘A Tale of 2 Citiez’, and Cole gave his own take on Lamar’s ‘Alright’.
During the song, Kendrick took the opportunity to back his fellow artist Kanye West in his recently announced bid for the US presidency – “I’m yelling Mr. Kanye West for president/ He probly let me get some head inside the residence/ I’m in the White House goin’ all out/ Bumping College Dropout, yellin’ God bless Americans.”
West first announced his intention to run in the 2020 US election at MTV’s VMAs in August.
He said, “We loved the fact Kendrick was so open-minded and he didn’t do a straight-up hip-hop record. He threw everything on there, and that’s exactly what we wanted to do. The goal, in many, many ways, was to avoid rock & roll.”
Fans of that album may be left disappointed in their bid to see it live however. Lamar said at a recent New York concert that it may have been “the first and last time that I perform ‘To Pimp A Butterfly’.”