A new shoe range designed by rapper Kendrick Lamar aiming to support harmony between gangs is set to be released by Reebok later this month.
After announcing his partnership with Reebok last year, Lamar’s first shoe design, called the Kendrick Lamar x Reebok Ventilator, has been unveiled with a message advocating peace between gangs.
The off-white design features the word “red” on the heel of the right shoe and “blue” on the heel of the left, with “Kendrick Lamar” and “TDE” inscribed on the front of the tongue and “neutral” in bold font on the inside.
The red and the blue are to signify a call for peace between the Bloods and the Crips, the two respective colours of the opposing gangs in Los Angeles.
See an image of the shoes in question below.
This is not the first time Lamar has advocated this type of message. In his cover art for his song ‘i’, released back in September, the rapper showed two rival gang members dressed in red and blue forming hearts with their hands.
While talking about the art, Lamar said in a September 2014 interview: “Where I’m from, there’s a lot of gang culture and things like that, so instead of throwing on up gang signs, which we used to, I put a Blood and I put a Crip together and we’re throwing up hearts. Sparking the idea of some type of change through music or through me because I go back to the city now and people give me the honour and respect that, you know, this kid can change a little bit something different that’s been going on in the community.”
The Kendrick Lamar x Reebok Ventilator will be available July 18 for £130 ($143).