Kendrick Lamar‘s new album has broken the record for the largest number of streams on a single day with ‘To Pimp A Butterfly’ being streamed 9.6m times on Monday.
The album was released by surprise this week (March 16) with many fans expecting the album to come out a week later on March 23. ‘To Pimp A Butterfly’ came out simultaneously on iTunes and Spotify with 9.6m people listening to the album via the streaming service on the first day alone.
This figure broke Spotify’s global streaming record, a record previously held by Michael Bublé album ‘Christmas’ on Christmas Eve 2014.
‘To Pimp A Butterfly’ is the follow-up to 2012’s ‘Good Kid, MAAD City’. Speaking in a recent interview about the album, Lamar said the music ranges from “the intensely personal to the swaggeringly aggressive”.
The ‘To Pimp A Butterfly’ is as follows:
‘For Free? (Interlude)’
‘For Sale? (Interlude)’
‘How Much A Dollar Cost’
‘The Blacker The Berry’
‘You Ain’t Gotta Lie (Momma Said)’
The CEO of Kendrick Lamar’s Top Dawg Entertainment, Anthony Tiffith, went on to “personally thank” label Interscope for “fucking up our release”. See that tweet below.
Lamar will also appear at Wireless Festival in July, as will Drake, Avicii, David Guetta and Nicki Minaj. The event takes place between July 3-5 at Finsbury Park in London. Knife Party, Gorgon City and Childish Gambino join Kendrick Lamar and Avicii on July 4.