Marcus J. Moore, Senior Editor of Bandcamp and Pitchfork writer, took to Twitter to announce that he is penning the book.
“Some big news I’ve been eager to share,” he posted. “I’ve signed with Touchstone Books to write the cultural biography of Kendrick Lamar. My book, ‘The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America’, will detail his rise to rap superstardom.”
Some big news I've been eager to share: I've signed with @TouchstoneBooks to write the cultural biography of Kendrick Lamar. My book, "The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America," will detail his rise to rap superstardom. pic.twitter.com/6Fm68sFBad
— Marcus J. Moore (@MarcusJMoore) March 22, 2018
Moore elaborated on the project in an interview with Pigeons & Planes, saying that the biography tracks Kendrick’s “coming of age” and “his profound impact on a racially fraught America”.
The book will focus on the albums ‘good kid, m.A.A.d city’, ‘To Pimp a Butterfly’, and ‘DAMN’ and “explores the broad global impact of Mr Lamar and his work.”
Moore says he has interviews set up with “people in and around the environment in which he grew up, as well as those who’ve helped him create music along the way”.
Touchstone Books have previously released biographies of Bruce Springsteen and Paul McCartney.
Meanwhile, Kendrick Lamar has been announced as part of the huge Electric Picnic line-up. Taking place in Ireland, the festival will also feature the likes of Massive Attack, St Vincent, N.E.R.D, Dua Lipa, Wolf Alice and Chvrches.
In other news, it was reported recently that Kendrick will feature on Herbie Hancock’s guest-heavy new record.
The 77-year-old Jazz legend gave an update on his upcoming album – and revealed an impressive bunch of collaborators. Also set to appear are Snoop Dogg, Thundercat, Flying Lotus, Travis Scott and Kamasi Washington.