Kids In Glass Houses at V Festival: ‘It’s important for us to try out new crowds’

Welsh band launch new album 'In Gold Blood' at Chelmsford leg of the festival

Kids In Glass Houses have said that they choose to play V Festival this summer, as they feel they “need to try out new crowds” as they promote their third album ‘In Gold Blood’.

Speaking to NME backstage after their set, frontman Aled Phillips admitted that the band were feeling apprehensive about playing “such a mainstream festival”, but were pleasantly surprised by the crowd’s reaction.

Asked about why they chose to play V, Phillips replied:

Well, we’ve played Reading for the last four years and we got offered this. It was good timing with our record coming out [‘In Gold Blood’ was released on Monday (August 15)] and we feel like we need to try out new crowds and to see how we do on this kind of bill.


Phillips also admitted that the band had no idea what to expect from the set before they took the stage.

He said:

We really had no idea what to expect, we’ve never played such a mainstream festival before. But it was really good, the crowd really got going and it was top notch.

The singer also spoke about the tour the band have played for the autumn, saying that the Welsh rockers have initially decided to put on hold plans to play their new album from start to finish.

Phillips added:

I think we’ll do seven or eight and then all the old ones too. When you’ve got three records you’ve got a lot you can do and I think we don’t want to kick things off with doing the album in full.

He added jokingly: “I’m sure we’ll get selfish and overly artistic later on, don’t you worry.”

Earlier in the day, Kids In Glass Houses had played an extremely well received set on the festival’s 4Music stage.


The band debuted new track ‘Not In This World’, alongside recent single ‘Animals’ from their new record. They also played a selection of older hits including ‘Saturday’ and set closer ‘Matters At All’.

V Festival 2011 in photos

Kids In Glass Houses played:

‘Youngblood (Let It Out)’
‘Undercover Lover’
‘Not In This World’
‘Matters At All’

NME.COM is coming live from the V Festival this weekend. Stay tuned for news, blogs, photo galleries and video interviews.