Gene Simmons: ‘The next Kiss or the next Beatles is not gonna come along’

Simmons thinks music's lack of infrastructure is killing the potential for more great bands

Kiss bassist Gene Simmons has asked where the next great bands might come from, pointing to the nature of the modern music scene as a reason for what he sees as a lack of great modern bands.

While Simmons says he’s a fan of modern day pop stars like Taylor Swift and Katy Perry, he suggests that their longevity will not match that of the great artists, also commenting on the ‘10,000 hour’ concept for full expertise in an area.

Speaking to New Zealand radio station ‘The Sound’, Simmons says:

“The next Kiss or the next Beatles or whoever it is is not gonna come along, because there is no infrastructure. Here, let’s play a game. From 1958 until 1988 is thirty years. What have we got? We have Elvis Presley, The Beatles, The Stones, Jimi Hendrix, the biggest bands of all time. And then in disco, you had Madonna, Donna Summer, all that. The biggest of all. And then in pop, you had Michael Jackson, The Jackson 5, all that stuff… and U2. And in heavy metal, you had Metallica and Iron Maiden and all that stuff. And Prince and all that.”

“From 1988 until today… give me the new Beatles and the new Stones. Give me just one. You can’t. Rock is dead. And the reason for that? Downloading and filesharing. When you stop charging for things, it becomes worthless. And there’s gonna have to be a business model that’s gonna have to change. ‘Cause there are great bands out there, but there’s no support system.”


Simmon also comments on the 10,000 hour concept, adding:

“Before The Beatles went into the studio to become The Beatles, they played clubs for ten thousand hours. That’s years. You have to do something for thousands and thousands of hours before you get any good on it. Nowadays, instant gratification means you can hum in your shower, then wind up on ‘The X Factor’ and you’re on television and you get a recording contract. But almost none of these singers who get recording contracts become huge.”

Simmons has previous on the subject, having said back in June that fans killed the music industry. He said:

“It’s disappointing, because they would prefer not to support a new band… It affects the next great band, who won’t have a chance. Why? Because the talent isn’t out there? It sure is. The fans killed it. They killed the infrastructure.”