Minogue claims reality TV star could "dilute her brand" if successful
Kylie Minogue is mounting a legal battle in a bid to stop Kylie Jenner claiming ownership of the name Kylie.
Jenner, who appears alongside step-sister Kim Kardashian in Keeping Up With The Kardashians, is looking to trademark the name “Kylie” in the US. World IP Review reports that Jenner wants to take ownership of the name for advertising purposes.
The move has been open to opposition since August 2015 and last week (February 22) KDB, an Australian-based business representing Minogue, filed their opposition to the application. Chief among KDB and Minogue’s concerns is that allowing Jenner to take the name Kylie will cause confusion for fans and also dilute the Minogue brand.
KDB describes Jenner as a “secondary reality television personality” and cites criticism she has faced from disability rights groups and African-American communities as testament to this opinion.
Minogue already owns trademarks for the terms ‘Kylie Minogue darling’, ‘Lucky – the Kylie Minogue musical’ and ‘Kylie Minogue’.
Meanwhile, Coldplay recently revealed that they wanted Kylie Minogue to be involved in the song they were going to record with David Bowie. The idea was rejected by Bowie, who said “‘It’s not a very good song, is it?”.
The news was revealed to NME before this year’s NME Awards with Austin, Texas where Kylie handed the Godlike Genius prize to Coldplay.